Logic tells me it does, or why else would advertisers use it? Focus groups can’t be wrong…can they? I believe viewers of advertising at their core want to be entertained, to be made to laugh. Marketers know this so they make humorous advertisements. They also must know that men love sex…and looking at sexy people. When was the last time you saw ugly people in an commercial? What about obese people? It just doesn’t happen. Advertisers are selling the ideal…not reality.
That brings me to beer. Most people buy it and companies spend hundreds of millions of dollars to get people to buy even more of it. So, does sex help them sell more? More specifically, do sexy women in ads help them sell more? I recently saw this commercial, which usually doesn’t happen because I TIVO most everything and don’t watch live TV. What stuck out most to me was the lack of sex…see for yourself.
Beer ad # 1 - https://www.youtube.com/watch?v=uQoRmy9G864
I cannot recall a time I have seen fat or “unattractive people” in a beer commercial, but the people in the new Corona campaign are not ALL hot models. Granted, they aren’t obese or even pleasantly plump, but Corona did their best to make the “approachable” They do a nice job of not showing any boobs, no cleavage shots and even going so far as to be modest…a trait you don’t find much in beer commercials, or any commercials for that matter.
Beer ad(s) #2 -https://www.youtube.com/watch?v=QeMc3Csq6es
I couldn’t just pick one here, and even though this compilation video is put together poorly, I am sure you will want to make it to the end…spoiler alert, you will want to make it to the end.
So the question lingers…does sex sell? I don’t know, but I will keep researching it to find the answer.